Friday, February 28, 2014

New Product in Stock: Brooks Conquest Saddle

The conquest is a great combination of comfort, fit and shape; which makes it an excellent choice for a touring/randonneuring saddle.  They are now available at our online store

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Thursday, February 27, 2014

New Product in Stock: Tanaka Pump Head Chuck V2

This product is essential if you run a disc wheel, and is now available at Ben's!
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Wednesday, February 26, 2014

New Product In Stock: Cinelli Mash Parallax Optic

We now have a full size run of Cinelli's newest Mash frame!  Check it out here.  
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Monday, February 24, 2014

New Products in Stock: Abus UGRIP 560 Cable Lock

  The UGRIP 560 cable lock comes in a variety of colors, weighs very little compared to other low theft risk locks and has a flexible synthetic coating with "soft touch" properties to prevent damage the bicycle frame.  Head to to see more! 

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Friday, February 21, 2014

Special Offer: Answer Products Free T-Shirt

Head over to and see Answer's full line of products.

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Tuesday, February 18, 2014

New Product in Stock: Dehydration Products

  We now have a new sub category called "Dehydration" that's listed under "Hydration Accessories" on, which features a healthy selection of drinking vessels from King Cage and Stanely.  Check them out here! 
Please drink responsibly.
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Monday, February 17, 2014

Spring Is Just Around The Corner

To say the least, this has been a long, challenging winter. So far, the coldest Milwaukee winter in 32 years. For those of us still embarking on winter riding and commuting-- studded tires, multiple layers and balaclavas have gone from a good idea, to practically daily riding essentials. With blizzard-like conditions hitting the city today, we want to remind everyone that spring can't be too far off, and warmer days will inevitably arrive; outdoor t-shirt and jersey riding is just around the corner.

When the weather finally permits, don't be without a ride to match. We currently have a couple great in-store sales running on in-stock inventory, including 20%-40% off 2013 and older model bikes, as well as a $500 gift card deal with the purchase of any 2013 or older Cervelo. A great price on a bike for just about anyone. Feel free to stop in or give us a call (414-384-2236), and we'll get you geared up so not to miss those first few nice weather days.


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Friday, February 14, 2014

Special Chrome Industries Free T-Shirt Offer

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New Product in Stock: '14 Cinelli Vigorelli Caleido LTD

  Now in stock at Ben's Cycle!

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Wednesday, February 12, 2014

New Product in Stock: Handsome Mud Butler Fenders

  Keep your feet and backside dry with these Mud Butler fenders by Handsome Cycles.  Now available at Ben's

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Thursday, February 6, 2014

New Product in Stock: Chrome LTD Reflective Camo

  We now have Chrome Bag's limited edition reflective camo bags in stock.  Head over to our web store to see our entire selection of Chrome Industries.  New customers get free shipping on their first order too!

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Wednesday, February 5, 2014

New Product: SKS Grand Dad and Grand Mom Fat Bike Fenders

   Now available at Ben's!

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Tuesday, February 4, 2014

Worlds Highlights, Vol 1: Dr. Chain - Mr. Do Video

  Mr. Do's latest world's highlight video and it's worth a watch!
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